Peter Drucker suggested the question “ If we did not do this already, would we, knowing what we know now, go into it?”  P69

Do not embrace a strategy with out understanding the conditions in which it succeeds or fails.   Certain approaches are not necessarily good or bad but may be situationally dependant.   (P91 Idea Re-Written)

Social influence has a significant impact on buying patterns.   Therefore small differences in the initial purchase patterns and therefore visible “status” to customers makes a massive difference to overall lifetime sales.   P 113 (Idea Re-Written) fffffffff