Peter Drucker suggested the question “ If we did not do this already, would we, knowing what we know now, go into it?” P69
Do not embrace a strategy with out understanding the conditions in which it succeeds or fails. Certain approaches are not necessarily good or bad but may be situationally dependant. (P91 Idea Re-Written)
Social influence has a significant impact on buying patterns. Therefore small differences in the initial purchase patterns and therefore visible “status” to customers makes a massive difference to overall lifetime sales. P 113 (Idea Re-Written) fffffffff